About Predicado Modernista
Predicado Modernista is an IT marketing agency based in Tavira, Portugal. We help businesses grow their digital presence through data-driven strategies, targeted campaigns, and full-funnel marketing solutions.
Our work spans digital strategy, brand development, audience targeting, content creation, analytics, and growth performance — all tailored to the specific goals of each client.
We are headquartered at R. de Santo António 2, 8800-705 Tavira, Portugal. While we are rooted in the Portuguese market, we work with clients across Europe and internationally, delivering projects fully remotely or in a hybrid format depending on client needs.
We work across a wide range of industries, including technology, e-commerce, professional services, hospitality, real estate, and B2B sectors. Our methodology is adaptable — we tailor every strategy to the specific market dynamics and audience behaviour of each vertical.
Services & Approach
Our core service areas include:
- Digital Strategy — market positioning, channel planning, and roadmapping.
- Data & Analytics — performance tracking, dashboards, and insight reporting.
- Audience Targeting — segmentation, behavioural analysis, and intent-based campaigns.
- Brand Development — visual identity, messaging, and brand consistency.
- Content & Storytelling — editorial strategy, copywriting, and social content.
- Growth & Performance — paid media, funnel optimisation, and conversion improvement.
We offer both. Some clients engage us for a specific project — such as a brand audit, campaign launch, or strategy sprint — while others prefer ongoing retainer arrangements for continuous support, monitoring, and optimisation.
We discuss the right engagement model during our initial discovery call and propose what best fits your goals and timeline.
We work across all major digital channels, including:
- Search (SEO and paid search / Google Ads)
- Social media (organic and paid — LinkedIn, Instagram, Meta, and others)
- Email marketing and marketing automation
- Content and inbound marketing
- Programmatic display and retargeting
Channel selection is always strategy-first — we recommend the mix that makes the most sense for your audience and objectives, not a one-size-fits-all approach.
Our primary focus is IT marketing strategy and execution rather than full web development. However, we do address web presence as part of a broader digital strategy — including UX/UI recommendations, landing page optimisation, and conversion-focused improvements.
For larger development requirements, we work with trusted partners and can coordinate the full scope of a project on your behalf.
Process & Results
We define clear KPIs at the start of every engagement — aligned with your business objectives. Depending on the scope, we track metrics such as traffic growth, conversion rates, cost per acquisition, engagement rates, pipeline contribution, and ROI.
All results are reported transparently through dedicated dashboards or regular reporting cycles, giving you full visibility at every stage.
Timelines vary depending on the type of activity. Paid campaigns can produce measurable signals within the first few weeks. Organic strategies — such as SEO and content marketing — typically build momentum over 3 to 6 months.
We are transparent about realistic expectations from the outset and focus on delivering both quick wins and long-term, sustainable growth.
Our onboarding is designed to be efficient and thorough. It typically follows these steps:
- Discovery call — understanding your goals, current situation, and challenges.
- Audit & analysis — reviewing existing channels, assets, and competitive landscape.
- Strategy proposal — presenting a tailored plan with recommended actions, KPIs, and timelines.
- Agreement & kickoff — finalising scope, signing the engagement agreement, and launching.
As much or as little as you prefer. We can operate as a fully independent extension of your team with minimal input required, or we can work in close collaboration if you prefer a more hands-on approach.
At a minimum, we ask for access to relevant accounts and tools, approval on key deliverables, and a brief monthly or bi-weekly check-in to align on priorities.
Pricing & Practical
Pricing is scoped individually for each engagement based on the services required, complexity, and timeline. We offer both project-based fees and monthly retainer arrangements.
We do not publish fixed price lists because every client's needs differ. After an initial discovery conversation, we provide a clear, itemised proposal with no hidden costs.
Yes. We work with businesses of varying sizes — from early-stage startups building their digital presence from scratch, to established companies looking to scale or refine their marketing operations. We adapt our approach and scope to match your stage of growth and available resources.
The simplest way to get started is to reach out directly. You can contact us at info@predicadomodernista.com with a brief description of your business and what you are looking to achieve.
We will get back to you promptly to schedule an initial conversation — no commitment required.